(#96) How to Develop a Search Marketing Strategy Written on October 7, 2008, by the coolest guy on the planet.

Strategy is defined as a long term plan of action to achieve a desired goal or outcome.
With search marketing your desired outcome is to be ranked in the popular search engines at a position where searchers will find you. In reality this usually means the front page, and the bulk of searches are usually given [...]

(#97) 9 Places to Distribute Your SEO Press Releases Written on October 2, 2008, by the coolest guy on the planet.

Press Releases have a double impact when you use them correctly for with SEO.

Press Releases give you the opportunity to deliver news to media professionals potentially getting you interviews which you can use to establish yourself as an expert.
Press Releases can be written and optimized for the search engines by you giving you more links [...]